Thoughts on the Intersection of Music and Tech

The Future of Discovering and Sharing Music

The digital music marketing landscape is constantly evolving. The ways in which your content is consumed and monetized have multiplied, and the attention span of the average music fan is shorter than ever. How can you keep on top of these trends, and stay ahead … Continue reading

Social unlock made easy

Some months ago we introduced the world to the Spotify follow gate, a great tool to help grow Spotify followers by unlocking exclusive content. Today we’re unveiling the next step – social unlocking. Social unlocks are a better, more flexible way to grow your followers … Continue reading

Free forever? You betcha.

A few weeks ago, we were sitting around the office wondering how we can help everyone get more value out of – and in the process, get more results from their digital marketing efforts. We don’t know if it was that summer finally came … Continue reading

A conversation with Brian Popowitz of Black Box

Brian Popowitz has forged a long and focused digital marketing career at both indies (Drive Thru Records, Nettwerk) and majors (UMG, Warner). Now he’s taking all of his experience and leading marketing and business development at Black Box, a company that is reinventing artist development … Continue reading

A better email-for-download tool

The classic email-for-download. A visitor enters their email and receives a download link for the content they requested. It’s simple and it works. No surprise then that it has become a staple of music marketing. But as we talked to our customers, we learned a … Continue reading

Get a Spotify URI the easy way

Spotify just released a beautiful new update to their app. It’s great, but you can no longer find and copy a Spotify URI. A Spotify URI typically begins with “spotify:” and many API calls use the URI rather than a link. In fact, we use … Continue reading

A conversation with Jason Hobbs of The Found Group

Want to learn more about remarketing? We did, so we sat down with Jason Hobbs, CEO of The Found Group. HAIM, The xx, Flying Lotus, St. Vincent and many others have tapped The Found Group to help them with their digital marketing. In this conversation, … Continue reading

Minor updates to

Today we deployed a brand new server and infrastructure for Yay for us, of course, because it makes a number of new things possible. Most of these changes will be seen over the next few weeks and months, but we brought a few things … Continue reading

Uptown Funk’s gonna unlock it for ya

One of the most valuable digital “currencies” available in the music industry today is a Spotify follow. When a user follows a Spotify playlist, artist or user, they opt in to receive notifications about what they’re following. Notifications in turn lead to higher engagement. And … Continue reading

A conversation with Damien Fischetti

Damien Fischetti is the digital strategist for Polydor France. He’s had the fortune to work in digital across diverse industries, giving him a unique perspective on the intersection of music and technology. Here are his thoughts on where music marketing is headed and his desire … Continue reading