You’ve created a Show.co account and you’re ready to dive in — but where to start?
Well, step #1 is usually to set a primary goal. (If you’re unsure, I have a suggestion below).
You can use Show.co’s suite of online marketing tools to:
- Grow your Spotify following
- Build your email list
- Boost engagement on YouTube and SoundCloud
- Host contests and giveaways
- And much more
I think that increasing your number of followers on Spotify is a good first goal for almost any artist. So unless you have another specific objective, start by testing a “Social Unlock” campaign where people can follow you on Spotify in exchange for “unlocking” some kind of special content.
This is an easy way to get a feel for Show.co, and you can use a single campaign to build both your Spotify following AND your email list, since anyone who doesn’t use Spotify can opt to give you their email address instead.
To see one of these campaigns in action, check out how the band Smalltown Poets ran a “Social Unlock” campaign to build their Spotify following and email list.
So what kinds of content can fans unlock?
Almost anything you can dream up, including:
- an MP3 or FLAC download
- a PDF
- an unlisted video link on YouTube or Vimeo
- a hidden URL
- a special Spotify playlist
- a coupon code
- free merch
- VIP access to a live stream
- tickets to a concert or meet-and-greet
When Ignition Records uses the “Social Unlock” tool to give away concert tickets, box sets, and meet-and-greets for clients like OASIS and Noel Gallagher, they often see crazy high conversion rates in the 80-90% range.
So how do you build a successful campaign? That’s another good question. For the answer, check out our “Anatomy of a Successful Marketing Campaign.”