Frequently Asked QuestionsEverything you want to know about Show.co but weren't afraid to ask.
Setting Up Your Campaign
What kind of campaigns can I run?
You can run campaigns for content on YouTube and SoundCloud, add a social unlock to any content, and campaigns that unlock a download by having fans enter their email (email for download).
What is a Conversion Card?
Conversion cards help prompt a listener to take an action, like giving their email, liking your Facebook profile or following you on Spotify. You can configure a conversion card by picking the activation you want and entering a call-to-action. Think of a Conversion Card as the marketing result you want to achieve, such as an email acquisition, Facebook Like acquisition or a similar result. We then display the desired activations as cards, including the proper button and a call-to-action that you can customize.
Which campaigns feature Conversion Cards?
Conversion cards are part of our YouTube and SoundCloud campaigns.
Can I add multiple cards for the same conversion type?
Yes. Simply select “Add another” from the drop down menu next to the “Edit” button.
Which eCommerce stores are included in the Buy action button?
We will recognize links to iTunes, Amazon, Google Play, Beatport and FNAC. You can also set your own link to a D2C storefront or other eCommerce site.
Which providers are available in the Stream action button?
We recognize links to Spotify, Apple Music, Tidal, Deezer, and Google Play. You can also include a custom link to a streaming site.
What options are available in the Share action button?
We offer links to Facebook, Twitter and an option to share a link via email. Listeners can also obtain the embed code for the embeddable widget with this button.
Distributing Your Campaign
What options do I have for publishing my campaign?
For every campaign type, Show.co automatically creates a responsive minisite and a Twitter card that plays your content within a Twitter timeline on desktop and the Twitter mobile apps. YouTube and Soundcloud campaigns also have an embeddable widget.
How do I launch my campaign?
Simply click on “Publish”. Your campaign will then be live and available when you distribute it externally.
How do I set a campaign to inactive?
From backstage.show.co, simply click on your campaign and then click the “Unpublish” button.
How many active campaigns can I have at one time?
This depends on your plan. Take a look at our pricing page to see how many active campaigns are allowed on your plan.
Which browsers and devices do Show.co campaigns support?
Currently we support all recent versions of desktop browsers, which are Chrome, Safari, Firefox, Internet Explorer 9+, Vivaldi and Opera. Adobe Flash is required except for Safari and Chrome. iOS 6+ and Android 4.1+ are the supported mobile OSes.
Understanding Your Results
Where can I view the results of my campaign once it is published?
After a campaign is published, the Insights tab displays results instantly, so feel free to check as soon as you want.
What analytics are available in Show.co?
Show.co presents detailed results from every campaign. First, you see an overview of the key numbers from the past 30 days, both in topline aggregate and a daily trendline. Then, use our advanced analytics to explore your results. We provide detailed segmentation options for visits, streams and activations.
What analytics are available in the Advanced Analytics?
We provide detailed segmentation options including device, location, and referrer for visits, streams and activations.
Where do I access emails collected during a campaign?
Emails obtained available in the Insights tab.
In what format are emails collected?
Emails are collected as CSV files for easy import to most CRM systems.
How long does my free trial last?
You have one month to enjoy the full features of Show.co.
What happens when my free trial ends?
At the end of your free trial, you will be switched to Show.co’s Free Forever plan unless you upgrade to a paid plan during your trial.
How can I change my subscription?
At any time, visit https://backstage.show.co/settings/organizations. Click “Configure” then select “Billing”. You can then choose your new plan. Note that you need to be an “Owner” of an organization to change the subscription plan.
Will my new plan be effective immediately?
If you upgrade to a larger plan, that change will be effective immediately and what you have paid so far will be deducted from the price of the new plan.
If you downgrade to a smaller plan, you will keep your current plan until the end of your current billing cycle. After that, you will be on your new plan.
What options do I have under Account Settings?
In your Account Settings you can change your profile picture, name, Show.co password, the registered email address for your account and see a list of the organizations for which you are a member. To change any settings, please click https://backstage.show.co/settings/profile.
How can I add new members to my organization?
Click on https://backstage.show.co/settings/organizations. Then select “Members”. Here you can change roles for organization members or invite new members with an email.
How many new members can I invite to my organization?
Every plan includes unlimited organization members, so feel free to invite everyone you want.
What’s the difference between the various account roles: Member, Admin, Owner?
This table should help:
|Create and publish campaigns||✅||✅||✅|
|View organization settings||✅||✅|
|Change subscription level||✅|
|Change billing information||✅|
How can I toggle between different organizations?
In the main view of the Show.co Backstage, you can choose between organizations in the drop down.
Payments & Billing
What payment forms are accepted?
We accept Visa and MasterCard.
How do Show.co’s billing cycles work?
When you move from a free trial or free plan to a paid plan, billing will recur on the same day each month.
What happens if I downgrade to a smaller plan in the middle of my billing cycle?
We continue you on your current plan until the end of your billing cycle, at which time you will be transitioned to your new plan.
Ad Builder is the simplest advertising platform on the web! We give you an easy way to run effective online ads for your music, concerts, merch, and more. Our platform will help you build, launch, and manage your own digital advertising campaigns, targeted at the best audiences for your message.
What kind of ads can I run?
You can run two different campaign types on Ad Builder:
- Banner ads(also known as display ads) are the image-based advertisements you see on web pages, supplementing the site’s main content. Banner ads can be targeted to US or International markets.
- Audio ads are similar to ads you hear on the radio. Audio Ads are 30-second audio recordings that will be heard by users of Spotify and iHeartRadio in the USA. With Ad Builder you can target your ads by genre or playlist.
What do I need in order to run an ad campaign?
You will need the following items before your ad is ready to meet the world:
1) First you need to make sure you have the creative assets for your campaign designed and ready for upload.
For Banner ads, we give you the option to upload up to 5 banner sizes (minimum of one banner per campaign). You can upload one image per the following file sizes:
- 728w x 90h pixels
- 160w x 600h pixels
- 120w x 600h pixels
- 300w x 250h pixels
- 468w x 60h pixels
You can create your banner ad as a JPEG or PNG file with a maximum file size of 150 kilobytes for each banner.
For Audio ads, each ad must be exactly 30 seconds long and can be uploaded as either a WAV or MP3 file with a maximum file size of 6MB.
You will also need to link to a destination URL. A destination URL is the web page, video, audio, or other online content that you will send your audience to when they click on your advertising banner (yes, audio ads need a destination URL too). Your destination URL must be live and verified at the time you create your ad campaign. No shortened links please!
Please note, the destination URL for your Audio Ads cannot be directed to a competitor service. So, for instance, you cannot use an audio ad on Spotify to link to your music on YouTube or iTunes.
How much does it cost to run an ad campaign?
The minimum budget to start a banner ad campaign through Ad Builder is $20 US. In order to select premium banner ads, the minimum budget is $50 US dollars.
The minimum campaign budget for audio ads is $50 US.
All costs and estimates are based on a “per thousand impressions” unit of measurement, or CPM (cost per thousand impressions).
IMPORTANT: There is also a mandatory audit fee, as there’s a manual process by which we ensure your campaign is optimized and meets the requirements of our ad network. For Banner ads, the audit fee is $1.00 US per banner size uploaded. For audio ads it is $1.00 per campaign submitted. All audit fees are non-refundable.
So… what is that non-refundable audit fee all about?
In order to participate in what is essentially a global ad auction, we must abide by the rules and regulations set forth by the auction platform as well as the partners they are placing advertisements for. To ensure all content meets these standards, a third party must review all content. This third party charges a $1.00 US audit fee per review.
This means that if your campaign is rejected, you must fix your “creative” (the text, audio, or image assets for your campaign), resubmit your campaign, and pay the audit fee to be reviewed again. Audit fees are non-refundable once the audit has been completed.
What kinds of payment methods does Ad Builder accept?
Show.co Ad Builder accepts Visa, Mastercard, American Express, Discover, credit (worldwide) and debit cards (US only).
How long will my ads run?
You will be able to choose the durartion of your ad campaign. Ads can run for up to a MAXIMUM of 31 days from start to end date.
Because of the audit process, ads will not start running until content is approved. The audit process for banner ads is typically 4-24 hours. For audio ads it can take up to 48 hours for approval. Please note these times could be longer over holidays and weekends.
What kinds of websites can I advertise on?
You will select from three tiers to determine which types of websites your banner ads may be displayed on.
Here are some example sites in each tier:
Premium – By selecting this tier, your ad will hit heavily trafficked websites that typically charge the most amount of money per thousand impressions (highest CPM). For instance: Billboard.com, Pitchfork.com, RollingStone.com, Xlr8r.com etc. Banner ad campaigns must have a minimum budget of $50.00 to select the Premium Tier due to the higher average CPM.
Targeted – Get more ad placements at a very competitive rate by targeting websites with moderate traffic. For instance: LAweekly.com, PDXMonthly.com, TheDeliMagazine.com.
Discovery – Here you can get the most ad placements possible by targeting a large amount of websites with lighter traffic at a lower cost. For instance: PortlandMercury.com, Lyrics.com, AllMusic.com, etc.
IMPORTANT: Show.co does not guarantee placement on any specific website.
How do I reach a larger audience?
There are multiple ways to improve the performance of your ad as well as the potential reach of your ad campaign. Since ads are sold “per thousand impressions” you can buy more impressions by increasing your campaign budget.
You also don’t want to spread your daily budget too thin by running a long campaign duration with a small budget.
Finally, entering more targets and adding more banner ad sizes allows you to increase your potential reach, as your campaign will be eligible for more ad placement opportunities.
In which countries can I run ads?
Banner ads can be placed in most territories around the world. There are certain closed markets where we cannot display your ads though. The following territories are examples of closed territories for banner ads: China, Crimea, Cuba, Iran, North Korea, Sudan, Syria.
Audio Ads are currently only available through Spotify and iHeartRadio to listeners in the United States.
What kinds of ad performance data will I get?
You can see campaign performance data in your Ad Builder Dashboard. To view your data, simply click on the campaign you want to view. You can analyze your results, as well as view the websites where your ad ran.
For banner ads, you’ll see the following:
- Total Impressions
- Total Clicks
- Click-through Rate (CTR)
- Cost Per Click (CPC)
- Total Number of Site Placements
- URLs where the ad ran
For audio ads, you’ll see the following:
- Total number of impressions
- Total number of clicks (Spotify only)
- Click-through Rate (CTR)
- Cost Per Click (CPC)
This data becomes available as early as 24 hours after your campaign has begun. Performance data is delivered daily and continues to come in up to 48 hours after your campaign ends or is stopped.
What kinds of content are prohibited on Ad Builder?
Ad Builder by Show.co has policies by which all creative content must abide. Campaigns found in violation of this policy will be removed from the platform and be deemed ineligible. The following are all considered prohibited content:
- Pornography, Nudity, Obscenity, or other “Adult” Content
- Hate Speech or Defamatory Language
- Sale of, or instructions for creating, guns, bombs, ammunition, or weapons
- Displaying fake errors to induce user action, or messaging that implies knowledge of a user’s computer or operating system
- Sale of drugs, illegal pharmaceuticals, or paraphernalia
- Charging for government forms and services
- Enabling or Permitting Piracy
- Misappropriation of Copyright, Trademark, Trade Secret, or Patent
- Executes or Downloads Files without User Interaction
- Content that intends to, or does, induce user action through misleading appearance or behavior, including, but not limited to, creatives that mimic video players, functional buttons, errors or warnings about viruses, missing codecs, and corrupt disks.
How do I know if my campaign was accepted and is running?
If you do not receive a rejection message in your Ad Builder dashboard within 24-48 hours after submitting your campaign, then it is likely that your campaign was accepted. You can then check the performance data for your ad campaign once your campaign starts running. Results will update every few hours for the duration of your campaign.
How do I stop my campaign?
If your campaign is in pending or approved status, you will see an option to stop the campaign. Once you stop a campaign, you cannot restart it. You will have to create a new campaign. Within 48 hours, the campaign will show your remaining credit balance and you can use these funds towards a new campaign. If you do not use that credit towards another campaign within 90 days, a refund will be issued to you automatically.
What if my campaign is rejected?
If your campaign is rejected, you will receive a notification in your Ad Builder Dashboard stating the reason.
Once you fix your creative, you must resubmit your campaign to go through the audit process again. You will need to click on the “Click here to modify your ad content” link to edit the campaign, update your start and end dates, as well as upload the corrected asset. You will then resubmit just as you did before.
Please note that you will be charged an additional audit fee of $1.00 for each banner image and/or audio creative. Audit fees are non-refundable and will be charged each time you have to submit creatives for auditing.
Click here to see the list of reasons your campaign might be rejected.
What if I need a refund?
You can request a refund for unused funds 48 hours after a campaign comes to an end or is stopped. This can be done by emailing firstname.lastname@example.org.
If you do not request a refund, we will issue a refund to you automatically after 90 days. After the 90 days, your refund will post to the credit card on file within 1 – 7 business days.