Thoughts on the Intersection of Music and Tech
Show.co now offers subscription plans starting at the low price of free. Other subscription levels unlock other features and new types of campaigns. And, a free, 30-day trial gives everyone the opportunity to try Show.co with no commitment.
Brian Popowitz has forged a long and focused digital marketing career at both indies (Drive Thru Records, Nettwerk) and majors (UMG, Warner). Now he's taking all of his experience and leading marketing and business development at Black Box, a company that is reinventing artist development for the 21st century with a specialized suite of services for managers and independent labels. In this conversation, Brian shares his thoughts about digital marketing, the framework he uses to construct a strategy and how artists can take better control of their careers.
The classic email-for-download. A visitor enters their email and receives a download link for the content they requested. It's simple and it works. No surprise then that it has become a staple of music marketing.
But as we talked to our customers, we learned a few things. Tools exist, but they vary widely in cost, quality and capability. We thought we could help. So today we launched our version of an email-for-download tool.
Spotify is out with a beautiful new update. It's great, but it removes the option to find the Spotify URI, which some API calls require. So we made a tool to help you capture a Spotify URI from a Spotify Link: http://iwantmyspotifyuri.com.
Want to learn more about remarketing? We did, and so we sat down with Jason Hobbs, CEO of The Found Group. HAIM, The xx, Flying Lotus, St. Vincent and many others have tapped The Found Group to help them with their digital marketing. In this conversation, Jason shares his blueprint for achieving remarketing success and gives actionable recommendations for those of us just starting their own remarketing programs.
While there were many improvements to the Show.co server and infrastructure today, Show.co customers will see only a few changes. We outline them right here.
Now you can use the Spotify Follow button to unlock campaigns.
Damien Fischetti is the digital strategist for Polydor France. He's had the fortune to work in digital across diverse industries, giving him a unique perspective on the intersection of music and technology. Here are his thoughts on where music marketing is headed.
Earlier this week, Spotify announced long-awaited Web API support for following playlists. We were especially glad to see this since we've told everyone who asked that Show.co will support it as soon as it was available. Now we're making good on our promise.
Darren Hemmings is the founder of Motive Unknown, a strategic digital marketing consultancy that works with Moby, Alt-J and the BBC among many others. He also publishes the Daily Digest, a must-read for professionals in the music tech space. In this interview, he shares his insights on music marketing, mobile campaigns and the meaning of success.